Publicity Campaigns For Better School Support Classic Rep

Publicity Campaigns for Better School Support (Classic Reprint)
by Carter Alexander

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Excerpt from Publicity Campaigns for Better School Support
There is urgent need for some one to make the tech nique used in successful school campaigns available for the many communities that must shortly secure increased school support or have their schools irretrievably injured. This book undertakes to supply the need. To this end the authors studied carefully some seventy successful cam paigns for better school support, representing all parts of the country and cities of every size. They devoted less time to many others. For all unsuccessful campaigns of which they could learn - a large number - they ascertained the causes of failure as definitely as possible. Such work, however, could have accomplished little had it not been for the many superintendents who generously contributed the results of their observation and experience to aid others in similar difficulties. To these superintendents, more than to any one else, 18 due whatever merit this book possesses.
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